how to approach brands as an influencer


Here’s what I mean… Rather than think in terms of what you can sell to the brands, think what the brands need and you have to offer. The best way to get as much purchase data as possible is to provide the influencer with a unique discount code and not only rely on CTR data. I post outfits, write about brands, test the trends and cover lifestyle too. There is no need to be everything for everyone. If in doubt, turn to google or cite #Ad at the start of the post. Follow Styleguile on bloglovin so that you never miss a post! Well, you are in the right place. Your task is to introduce yourself and prompt the PR or marketing manager to add you to the influencer database. Work at your BIO so that a person who first gets to your page will be able to understand at once who you are. All that they want – a beautiful and high-quality coverage of their products within a blog with an active audience, who will then go and purchase them. There is nothing complicated in finding the contacts of the person you need. I’m hugely conscious that small brands have limited stock and I will often offer to shoot and return pieces, so that they can pass them on to someone else to feature. Pros. Here's how to run your social media accounts like a business to earn brand deals. Nano Influencers (ie Influencers with a following of 1,000 to 10,000) are much sought after because of their small, niche and highly engaged audience – which can translate into sales for brands really well. First, you need to start with a clear idea of what will make a micro-influencer a good fit for your brand. If the brand is fairly new, they may not be entirely sure what they are hoping to get out of the collaboration so it’s good to have a conversation about it. There’s no single “perfect” micro-influencer for every brand or campaign. However print media has declined in recent years and the advent of social media means that, as described above, brands now have direct access to their ideal market. There is nothing to worry about there. Bombarding them with sponsored content can harm your reputation as an influencer and disengage your followers. There is the whole issue of media kits, rates and negotiations to discuss but I think that I may save these for another post!  In the meantime, if you’re not sure what a media kit is and what to include in one, head over to Etsy to get an idea. Being engaged creates engagement. At present, the number of followers is not crucial. To cut a long story short, you are not obliged to work for free. I have had some PRs say that they like to work with me because when I’m invited to select clothes, I keep it simple and to a minimum, rather than asking for whatever I can get by way of shoes, clothing and accessories.  Now arguably perhaps the brand needs to make it clearer what their expectations are when they are selecting Influencers to work with but yes, simple and professional is best. When social networks turned into full-fledged platforms for online trading, the attitude to them drastically changed. Why the confidence? Search here to find what you’re looking for…, Instagram with Intention (for the over 35s). If you want to enter this arena, my advice is to be open with others and to share, share, share. A developing relationship with a larger brand may look as follows: In approaching a brand, the biggest tip that I can give you is to put yourself on the same side of the table as them. Convince them that they should care about your brand on a personal level. I have already mentioned that it’s vital to prepare a rough copy of the email and bring it to perfection. Many brands want to approach influencers who have large fan followings. Or what about holding an event and inviting some customers along for the night? It accounts for 36.8% of total ad spending. Besides selling your services, you need to please an ego of an addressee. Each creator sets his own prices, and the final amount is approved during negotiations with brands. While it’s undeniable that with the advent of social media the phenomenon reached a new level, brands have a long history of trying to influence people’s purchasing decisions.. For example, back in 1931, Santa Claus himself stopped his sleigh for a quick drink of … However if you are going to feature a product, make sure that you tag the brand in, check which hashtags they may like you to use and you must declare it as #Ad – not only when you first feature it but also each time you feature it afterwards. Let’s take a … They are the influencers that the masses recognize. Just be patient and follow up after 7-10 days. From my perspective it’s really important to be super professional when working with a brand, whether the work is paid or not and however the approach is made. It will show your genuine interest in the brand and definitely play into your hands. But there are some essential metrics you should consider when filtering out the wrong influencers from your list. Stick to the point and avoid lyrical digressions. Working with larger brands – an approach by you. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. Despite this, get ready that brands will ask you to send them statistics and, perhaps, illustrative examples of your successful influence. Working with larger brands – an approach by you. You need to find the right influencer for what you are talking about. Join today and get immediate exposure to hundreds of brands Your followers become loyal due to the personal and honest touch you add to your content. If you are soliciting a brand for free product, they have the right to ask about … Style Guile was conceived after I realised that there were few personal style, and lifestyle, blogs aimed at women over 35. 77% of marketers say their prospective For examples, if you own a soap company, start following Instagram hashtags like #soap #soapmaking etc. Perhaps, it is a sign that you need to move further and do not get stuck on that. “Your” brands will appreciate such a gesture and see proof that you know the topic when you approach them with an offer. When drafting the pitch, always focus on what you can do for the brand instead of what you want from them. Before appealing to brands with an offer of cooperation, it’s vital to undertake the preparatory work. They will certainly help you succeed and snatch that desired collab. Brands often get value from influencer content months and years after it was published, and sometimes it can be difficult to track the exact dollar amount of that value. Keep in mind: waiting for a response is quite a nervous thing. Explain why you are a great fit for the brand and what you offer to them at this very moment. 4. At the beginning of your career, such a CV is not obligatory but it will definitely help you get more points in the competition. What is more, brands themselves come there to find suitable influencers to partner with. Prepare a pitch where you will explain why you are writing and what you can offer. Do not neglect writing texts. Do not take that to heart if there is still no news from the brand. Do I meet their needs? What’s important to remember is that while growth is more of an uphill battle these days, it’s still more than possible.. And what’s even more encouraging is that you don’t need hundreds of thousands of followers to succeed as an Instagram influencer in 2020 because brands … Include a direct link to your Instagram and blog, not to a press page —don’t make them have to … Being an Influencer is all about relationships and our role is to make life easy for the brands and to give their products exposure (provided that we love them) whilst receiving reasonable reward (sometimes paid, sometime not) for the time, effort and energy we put into the work that we do. There is a chance that someone will fancy you and approach with an offer. Mention that you appreciated its last campaign, used its products or services, and are very satisfied or other relevant small details. A call to action: Finish your message with a call to action. Find the tips on how to create a media kit, the tools you can use for making it as well as excellent examples of media kits made by other influencers via this link. Brands tirelessly tinker with creating appealing pictures, writing engaging texts, involving influencers to market their products or services. However, there is always someone who you need to introduce yourself to and generate a small talk with. This suggests that you keep an eye on the activities of brands and are interested in their latest products. It’s a nice gesture and one that is always appreciated. The Influencer benefits either because they are receiving gifted product, or because they are being paid for the collaboration. Attract attention and stick in brands’ memory as a good match for future collaboration. After all, brand can always offer more if they so choose. There is no need to agree to the first collaboration that comes across if it does not move you in the direction you have chosen for your personal and professional growth. Is it possible to enhance your position and prove yourself even brighter? The way in which brands advertise to their customers has changed hugely over the last few years. Take the initiative and connect with brands! Start writing product reviews in your account, mention the brand in texts and tag in your photos, leave comments under their posts, etc. Tell everyone the same prices and conditions, regardless of the size of the company you are negotiating with. Streak is a good option. 1. Who you are: (what is your brand/product?) I have a proposal for Instagram collaboration with you. Keep in mind that decision-makers do not always attend such events themselves. 6 Pitch Perfect Email Templates to craft your perfect Influencer Outreach Email - Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand, start with these tips and templates. The pieces of advice on how to market yourself on Instagram and how to collab like a pro described in this article will definitely upgrade your influence. 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